So what if you’re competing with multi-million dollar corporations? As long as you receive the right amount of publicity in the right places, your small businesses can flourish and succeed beyond your imagination. “National Be Heard Day” is coming on March 7th, and HINZtime is celebrating.
“National Be Heard Day” calls attention to the 145+ million people who are either employed by a small business or is an independent professional in the United States. They’re the owners of the local grocery store, the employees of the small advertising agency, piano teachers and plumbers, business analysts and bakers, attorneys and artisans. The day urges these professionals to find their voice, tell their story and be heard through marketing and publicity.
“National Be Heard Day” was created by entrepreneur Shannon Cherry, APR, owner of Be Heard Solutions, and Cherry Communications. The companies help small business owners and independent professionals get more customers by launching successful marketing communications programs that grow their businesses.
According to Cherry, marketing is a key element in any small business, but it doesn’t need to break the bank. “Small businesses typically have a limited marketing budget if any at all,” she says. “Does that mean you can’t succeed like the big guys? Absolutely not. It just means you have to think a little more creatively. And that’s what National Be Heard Day celebrates: creative tactics that helps the little guy grow and thrive.”
Today small businesses represent 99.7% of all employers (SBA, 2004) and provide 60% to 80% of net new jobs annually. In fact, roughly 550,000 new businesses are started each month.